By and large, women spend a lot of time studying style trends and determining which looks do and don’t work for them. They read fashion magazines, observe other women, and ask friends for image advice and feedback. Men? Not so much. In general, guys don’t put nearly as much time and energy into figuring out what works for them. And unless a style-savvy woman in their lives takes on the role of image advisor, their "look" often comes together by happenstance.
Now, don’t get your feathers ruffled, guys. (You know it’s true!) While most men look presentable most of the time, paying more attention to your look can pay off in ways large and small.
I always tell my clients—female and male—that you begin to communicate with others before you ever open your mouth to speak. This is true for life in general, and especially in a professional setting.
So, what does this mean for men who are used to giving the mirror only a cursory glance before heading out the door? Just this: Spending a few more seconds really looking at and interpreting your reflection each day can boost your self-image and your professional stature.
Ask yourself, Does everything look well kept and congruent? Does anything stand out or look out of place? What would I assume about someone wearing this outfit?
When you’re interacting with others, you want the focus to be on you—your face, your eyes, and your words—not your clothing.
“I always tell my clients—female and male—that you begin to communicate with others before you ever open your mouth to speak.”
One thing that has become abundantly clear to me after years of working as an image consultant is that when you’re confident in your look, you feel good about yourself too.
For the man who (let’s face it) will never buy and read a fashion magazine cover to cover, here’s a quick hit list of best practices for polishing your image:
1. Spring for quality. Frugality may be in style (and more power to the money savers!), but filling your wardrobe with the cheapest price tags you can find won’t do much for your image.
Always buy the highest quality fabrics you can afford—even if it means owning fewer clothing items. Quality garments tend to travel well. They last for a long time and don’t need to be dry cleaned as often. And, of course, quality looks great. In particular, I recommend looking for lightweight wool suits, trousers, and sport coats, as well as fine cotton shirts.
2. Make sure it matches up. Your clothing doesn’t need to be "matchy-matchy," but each outfit should have balance. When you choose a shirt, tie, and blazer combo, everything should blend. (So leave the "loud" statement ties in the closet.) If one element stands out in contrast to the rest of the clothing and draws the eye, it can be a distraction that keeps other people from really engaging with you.
Don’t forget about "hidden" elements of your outfit, like socks. Make sure your socks match either your pants or your shoes, and ensure that they are long enough so that your leg never shows if you cross it.
3. Join the navy. The ranks of men who wear navy, that is. Every man should own a tailored navy suit and navy sport coat. Navy works well with virtually every skin tone and is very versatile when pairing with other colors. In particular, a navy blazer can take you from casual Fridays to a date night look, depending on whether it’s paired with jeans, khakis, or wool trousers.
4. Work from the feet up. If you don’t already own a pair, invest in a good dress shoe. I like a long toe box—it makes the wearer look taller and leaner. When clients are skeptical, I ask them to wear their old shoe on one foot and the new shoe on the other. Without fail, they see a difference. And one more thing: Make sure your shoes are always polished and properly heeled and soled. No scuffs allowed!
“Always buy the highest quality fabrics you can afford—even if it means owning fewer clothing items.”
5. Belt it out. For a modern look, I recommend quality leather belts that are between 1 1/4- and 1 1/2-inches wide in brown or black—depending on the color of your shoes! Look for a matte finish on the buckle—preferably in a silver or pewter tone—and avoid buckles with logos.
6. Focus on fit. Many men tend to buy clothing that is too big for them, which can look sloppy. Be sure to look for pants, shirts, and coats that fit your frame—and take everything to a tailor!
Proper alterations are so important! When a garment is too tight or too loose, when your sleeves are too long or your pants are puddling over your shoes, when your pants ride up and show your socks—all of these are red flags. I tell every client that good tailoring can make a $100 garment look like a $500 garment… and the reverse is true for a piece that doesn’t fit properly.
7. Give grooming some thought. Skincare and hairstyle make a difference in how you’re perceived. If your skin is dry, for instance, you can look older than you are—and you don’t want to be thought of as "not vital" or up to the job.
Look for an unscented moisturizer and drink plenty of water, which lubricates the skin naturally. If you’ve had the same haircut for years, ask friends, family members, and your stylist for an honest assessment. Does it need to be updated? Is it flattering? Should you go in for a trim more often?
8. Pay attention to posture, too. Posture is key. The way a man carries himself can make him look more successful and healthy—or not. I have instructed many male clients on their posture, and I know that slouching can be a difficult habit to change. Working out with a trainer to strengthen your back is a good place to start.
“If you’ve had the same haircut for years, ask friends, family members, and your stylist for an honest assessment.”
9. Make sure the eyes have it. If you wear glasses, you probably don’t think of them as a fashion accessory. But they are an important factor in your overall look.
Glasses can age you, make you look tired, and/or be a distraction if they are not the right color and shape for your face. Choosing the right glasses will bring positive attention to your face and can even help others maintain eye contact with you during conversations. A pair of quality frames is worth investing in. Oh, be sure your glasses are clean! Smudges on the lenses can look very sloppy.
10. Don’t leave out outerwear. A properly fitting overcoat, scarf, and gloves (and possibly also a briefcase or computer bag) complete the look for a well-dressed man.
If you arrive to a meeting in an ill-fitting, beat-up old coat, that might be what people remember—not the beautiful new suit you were wearing underneath! On some occasions, others may never see what you’re wearing under your outerwear, so think these details through. As with "regular" outfits, make sure that everything coordinates.
You don’t have to be a slave to fashion to look polished and put together. Paying attention to a handful of details can make a huge difference in your image and in how you’re perceived by others—guessing your wife won't mind a better-dressed man either. It might just have a surprising impact on how comfortable and confident you feel, too!
Marla Tomazin, Certified Image Consultant, established her image consulting business in 1990 with the goal of helping clients identify an authentic image and develop its effective expression. From a successful career in the fashion industry, Marla gained expertise in retail buying, merchandising, sales, and marketing. Marla utilizes her abilities in evaluating body shape, movement, and coloring as well as synthesizing optimal cuts, lines, colors, and textures. This results in balance and proportion that accentuate attributes and conceal flaws. Her clients include women, men, and corporations seeking external revitalization that mirrors their internal development. For more information, please visit www.marlatomazin.com.